Offline conversions

Content:

1. What are Google Ads Offline conversions?

2. How to upload offline conversions on Google Adwords?

3. How to integrate with Assetario?

What are Google Ads Offline conversions?

Google Ads provides you with a unique ID, called Google Click ID (GCLID), for every click that comes to your website from an ad. To track offline conversions from clicks, you'll save that ID along with whatever lead information you collect from the person who clicked your ad.

Later, when that person "converts" in the offline world, by signing a contract, for example, you give that GCLID back to Google Ads along with a few details about the type of conversion it was and when it happened. Then Google Ads records this conversion along with your other conversion tracking data.

How to upload offline conversions on Google Adwords

1. Go to Tools and Settings, select Conversions under Measurement and click on New conversion action.

   
2. Select Import and click on Other data sources or CRMs then click on Track conversions from clicks.

   
3. Select Purchase in the Goal category and name your conversion set.

   
4. Select Use different values for each conversion and choose a default value to be used (Suggestion - keep the default value as the minimum deposit amount that your app might have).

   
5. (Optional) Change the attribution model to the last click.

   
6. Select Google click identifiers under the Method for measuring offline conversions and Uploads under the Import offline conversions section. Now we are all set.

   
7. Download the template to figure out the format in which we need to upload the offline conversions. Required You will need to store the gclid of clicks for this method to work out

   
8. Now go to the Uploads section under Conversions and select Google Sheets (or you can even manually upload a file).

   
9. Create a google sheet in the above template format and set up a cron job to update it every hour. You can schedule an upload of your google sheet for every hour of the day so that you can start seeing conversions data for your campaigns hourly in the dashboard.

   

How to integrate with Assetario?

Google campaigns can be optimized to the high spends. Ideally, you will have to wait 30-60 days to figure out how much a particular user can spend on your app and then upload it back to Google thus slowing down the whole feedback loop. Ideally, this process should be automated and you should share the data on daily basis.

We can accurately predict the 30-60-90 day LTV of your users within 3-7 days of their installation thus shortening the feedback loop and in turn, helping out to optimize your UA campaigns much better.

For making this process automated you should set up a dev account using your Google Ads account and share your token with Assetario. You can read the detailed instructions on how to do it using official Google Ads API docs by the link.