# PLTV: Facebook

Facebook has a lot of options for automation. Assetario's main aim is to make your processes more sophisticated and simpler at the same time. We can help your team with setting up the automatic flow. Using `Facebook Marketing API` we can apply the predictions to tune and specify your campaigns. It can help you get **the best ROAS** and engage **the most profitable users** easily.

There are a couple of ways for applying PLTV. Each of them can be done manually or automatically, depending on your preferences. You can find the step-by-step instructions in the links below:

1. [Offline conversions](/docs/best-practices/pltv-facebook/offline-conversions.md)
2. [Value-based Lookalikes](/docs/best-practices/pltv-facebook/value-based-lookalikes.md)


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