# Value-Based Lookalikes

#### Content: 

1. [What are Value-Based Lookalikes?](#what-are-value-based-lookalikes)
2. [Requirements for uploading value-based lookalikes through marketing API](#requirements-for-uploading-value-based-lookalikes-through-marketing-api)
3. [How to use Offline Conversations to create Value-Based Lookalikes?](#how-to-use-offline-conversions-to-create-value-based-lookalikes)
4. [How to integrate with Assetario predictions?](#how-to-integrate-with-assetario-predictions)

#### What are Value-Based Lookalikes?

Facebook gives you the option to create two types of lookalikes from your custom audiences:

* **Normal lookalikes** in which each person has the same weight
* **Value-based lookalikes** in which more preference is given to people who are more ‘valuable’ to your business. 

The only difference is that for creating a value-based lookalike audience, you need to pass the value of each user when creating the custom audience. Facebook then prioritizes targeting users similar to those high-value users you have uploaded.

#### Requirements for uploading value-based lookalikes through marketing API :

* System User Access Token 
* Offline Event Set ID 
* Facebook App ID 
* Offline conversions permission to edit

#### How to use [Offline Conversions](https://docs.assetario.com/docs/best-practices/pltv-facebook/offline-conversions) to create Value-Based Lookalikes?

1. Go to the audience section from your Facebook ads manager ![](https://lh6.googleusercontent.com/dey9FC0-qY3dQsvKwWgGELW0Np7ZHjV6hEyEFDg-kisf5ixJYR4sIOF7eHLzWEfnkmPY6j2FbmEybaVZR9sXMJCwgZdx4vv0Sx_6L68pE--mkHdQHDDhEou_l5bX7WyFl0Br9dvz27aCSgthTWWvzdqUjMKsZSTfyLtsOF0u2lJkaJ8uJ18ZLW_D)
2. Click on <mark style="color:blue;">`Create Audience`</mark> and then on <mark style="color:blue;">`Lookalike Audience`</mark>                                  ![](https://lh5.googleusercontent.com/QPOUCkr1c-RrwXPezt5XJwCvdql2tpNUSuLCSV-xsAx_mEEjmHXJxMYePXHF9KPHpz-X174GdxAhA14GiFgsukePcwPemfnAA1B914xQoElC0WLaWhj6OSjtTFR3M6obWm9s-KC5Qq7FLfPJInNQQmBIrCkOULoZFE-Xs4MVwZPfeu5ptwAsYUH7)
3. Click on <mark style="color:blue;">`Lookalike Source`</mark> and choose the `offline event set` that you just now created. Make sure that the `source ID` mentioned there corresponds to the id of your offline event set and is shared with Assetario. &#x20;

   <figure><img src="https://lh3.googleusercontent.com/M07HfGjbiDaI4l6axIr60IsoXSNHt-u7DQCvETEv1qHC-jK-c-kZfP7PUtIh4kKlR-iefBoVgIzwwkJS9xI4T0knxAWSCaLyVvo_sMa0TorP9omLgxJG3UI66zgoNW-JelqJGo4NaYXSt3YLQLxnsw7Nt1vHt1aZnqcqJ5_5v_CBHWUA7m9LQ8oY" alt=""><figcaption></figcaption></figure>
4. Choose the `offline event set` which has value params also. In our case, we would be using the <mark style="color:blue;">`Purchase event`</mark> since we are sending PLTV of users in the purchase event.  &#x20;

   <figure><img src="https://lh5.googleusercontent.com/sLL-2mjOrlfdM7nvavYu4OzWRejXnRgiZB5oPH9pp6_k2DNGP2D0QY7EnXRfu-FXYvevrrNbt-yD8Ow24aKV_A5WFECfqbh2WzXN_hKkEF4ngLxEeKlMqJaHvfOIDQTdDye6HGl07ejUHFq_Hc6O3UFoYlMTzRKO07uH7JVN0HiJBMwTjuKKNs6R" alt=""><figcaption></figcaption></figure>
5. Select your <mark style="color:blue;">`audience location`</mark> and what <mark style="color:blue;">`% of Lookalike audiences`</mark> you want to create. Once done click on create audience. You are now ready to create your campaign using value-based lookalikes powered by PLTV.&#x20;

   <figure><img src="https://lh4.googleusercontent.com/xXwnUhWZ09h4CI4v1OIQMvQoA7WKh7oJSuzCnVvXq-DFdk4aTQ1egfAekICRiDgtE1mh1YjLE32Y4abu8TnyZpU_2Q_vR1CwRiOdxjQJjZQHqLQ57lPEc27U8gkl-U4NJReMXQebK72LnMwWhuGeV2SWpPRbgNkBsdxdRq8s8Zo3Wdq8eZJ9motd" alt=""><figcaption></figcaption></figure>

#### How to integrate with Assetario predictions?&#x20;

Using Assetario predictions you can **create lookalikes for your top spenders or any other segments based on predicted LTV.** You should share the [required information](#requirements-for-uploading-value-based-lookalikes-through-marketing-api) and your preferences about the segment with Assetario's representative. The next step will be turning on our API and sharing the data directly with Facebook.