Value-Based Lookalikes

Content:

1. What are Value-Based Lookalikes?

2. Requirements for uploading value-based lookalikes through marketing API

3. How to use Offline Conversations to create Value-Based Lookalikes?

4. How to integrate with Assetario predictions?

What are Value-Based Lookalikes?

Facebook gives you the option to create two types of lookalikes from your custom audiences:

• Normal lookalikes in which each person has the same weight

• Value-based lookalikes in which more preference is given to people who are more ‘valuable’ to your business.

The only difference is that for creating a value-based lookalike audience, you need to pass the value of each user when creating the custom audience. Facebook then prioritizes targeting users similar to those high-value users you have uploaded.

Requirements for uploading value-based lookalikes through marketing API :

• System User Access Token

• Offline Event Set ID

• Facebook App ID

• Offline conversions permission to edit

How to use Offline Conversions to create Value-Based Lookalikes?

1. Go to the audience section from your Facebook ads manager

2. Click on Create Audience and then on Lookalike Audience

3. Click on Lookalike Source and choose the offline event set that you just now created. Make sure that the source ID mentioned there corresponds to the id of your offline event set and is shared with Assetario.

   
4. Choose the offline event set which has value params also. In our case, we would be using the Purchase event since we are sending PLTV of users in the purchase event.

   
5. Select your audience location and what % of Lookalike audiences you want to create. Once done click on create audience. You are now ready to create your campaign using value-based lookalikes powered by PLTV.

   

How to integrate with Assetario predictions?

Using Assetario predictions you can create lookalikes for your top spenders or any other segments based on predicted LTV. You should share the required information and your preferences about the segment with Assetario's representative. The next step will be turning on our API and sharing the data directly with Facebook.