Value-Based Lookalikes
Last updated
Last updated
Facebook gives you the option to create two types of lookalikes from your custom audiences:
Normal lookalikes in which each person has the same weight
Value-based lookalikes in which more preference is given to people who are more ‘valuable’ to your business.
The only difference is that for creating a value-based lookalike audience, you need to pass the value of each user when creating the custom audience. Facebook then prioritizes targeting users similar to those high-value users you have uploaded.
System User Access Token
Offline Event Set ID
Facebook App ID
Offline conversions permission to edit
Click on Lookalike Source and choose the offline event set that you just now created. Make sure that the source ID mentioned there corresponds to the id of your offline event set and is shared with Assetario.
Choose the offline event set which has value params also. In our case, we would be using the Purchase event since we are sending PLTV of users in the purchase event.
Select your audience location and what % of Lookalike audiences you want to create. Once done click on create audience. You are now ready to create your campaign using value-based lookalikes powered by PLTV.
Go to the audience section from your Facebook ads manager
Click on Create Audience and then on Lookalike Audience
Using Assetario predictions you can create lookalikes for your top spenders or any other segments based on predicted LTV. You should share the and your preferences about the segment with Assetario's representative. The next step will be turning on our API and sharing the data directly with Facebook.
