# In-App Purchase Personalization (IAP Recommendation)

**In-App Purchase (IAP) Personalization** is a powerful service that aims to boost revenues for your business in the most organic way possible. Thanks to the tool's ability to detect what each user wants to buy in real-time, it unlocks the opportunity to maximize user revenue. 

Your customers will greatly benefit as IAP Personalization makes every offer tailored to the unique needs of customers.

As for results? Expect to see your revenues increase by nearly 30%. The engine easily comprehends the most suitable offers, including such metrics as price and size. Your customers will now wish to buy more from you, as it presents a perfect offer to the user at a perfect moment from a selection offered by you. 

You won't waste valuable time, too. Working through API calls with invisible latency, RecIAP is extremely easy to integrate. 

IAP Personalization has two core elements that operate together for maximum results: 

* **Recommendation engine:** ML engine works innovatively to provide the most suitable offers to your customers. Based on a user's behavior inside the application, their metadata, and Assetario's proprietary database of contextual data, it works individually, taking care of each user. 
* **Dashboard:** This is used to visualize and analyze performance. With its help, you will be able to get the newest information about the uplift the Assetario engine provides. Main product metrics are also available in the same place. 

IAP Personalization supports two use cases through a single API: 

* **Dynamic offer personalization:** returning an offer from a list of offers for a particular user in real-time for store personalization.
* **Contextual price personalization:** returning a price level for a user on the first session start for location and device pricing.


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