> For the complete documentation index, see [llms.txt](https://docs.assetario.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.assetario.com/docs/best-practices.md).

# Best practices

- [PLTV: Google Adwords](https://docs.assetario.com/docs/best-practices/pltv-google-adwords.md)
- [Offline conversions](https://docs.assetario.com/docs/best-practices/pltv-google-adwords/offline-conversions.md)
- [PLTV: Facebook](https://docs.assetario.com/docs/best-practices/pltv-facebook.md)
- [Offline conversions](https://docs.assetario.com/docs/best-practices/pltv-facebook/offline-conversions.md)
- [Value-Based Lookalikes](https://docs.assetario.com/docs/best-practices/pltv-facebook/value-based-lookalikes.md)