PLTV Dashboard
Last updated
Last updated
Assetario serves its customers with PLTV Dashboard. It might be used by a marketing department for the visualization and analysis of outputs. There are main blocks which help to apply and better understand the predictions we are making:
This block has a variety of parameters for filtration. Using them, you can set up a needed combination for analytics. Set of filters available depends on the aggregation level Assetario doing the prediction on.
Assetario provides filtration for these fields:
Time frame. A customer can chose a data frame he is interested in. He can pick an option from last week, last month, etc or put a custom date. By default Assetario is showing the data from from the date of going live.
Media source. A customer can choose one or more media sources that would be added. A customer have to pick at least one media source.
Campaign. A customer can choose one or more campaigns that would be added. Assetario shows all the campaigns by default.
Source. A customer can choose the sources of the users to display. By default, Assetario has split on In-App Purchase and Ad revenue. In case the customer has information in the database about other sources, Assetario can modify this filter.
Device. A customer can choose the devices he or she wants to include in the shown group. By default, Assetario uses a split between IOS/Android. However, if the customer provides Assetario data about the device models, this information could be customized upon request.
Country. A customer can choose the countries he or she wants to include in the filtration. It could be changed to the cities or states upon request.
Product. A customer can choose which products/offer type he or she wants to include.
Cheaters. Including or excluding “cheaters.”
Testers. Including or excluding “testers.”
Fraud. Including or excluding “fraud.”
In case you as a customer are not sharing some of the needed information with Assetario, you will have a default value.
In this block, Assetario wants to provide you with quick highlights. A customer can use them to have a clear view of how the application is working daily. The numbers would be shown for the chosen filters.
New users. Show the number of new users acquired through the chosen media sources and campaigns for the chosen time frame.
ARPU by Day 60: average ARPU at Day 60 for the chosen group of users. Amount in $ or any other currency that works for you.
Predicted ARPU by Day 60: average predicted ARPU at Day 60 for the chosen group of users. Amount in $ or any other currency that works for you.
Predicted Income by Day 60: sum of all the users' LTV, amount in $, or any other currency you agreed on with Assetario.
This chart shows the trend for LTV. Assetario is combining all the daily cohorts into one chart. It is suitable for several or one campaign analysis:
X-axis. Days from installation.
Y-axis. ARPU.
There are one line on the chart:
Detailed stats are needed to analyze the data aggregated for the campaign level or media source level. It shows the data in a table view. The table includes such rows: Campaign or Media source, # of Users, ARPU Day 3, ARPU Day 7, ARPU Day 15, ARPU Day 60, Predicted ARPU Day 60, Predicted Income Day 60.
A customer can sort each of them by alphabet or number by clicking on the column name.
This view helps to analyze cohorts by having predictions for new users daily.
There are such columns included: First login, # of users, ARPU Day 3, ARPU Day 7, ARPU Day 15, ARPU Day 60, Predicted ARPU Day 60.
By default, Assetario shows fourteen days of data in this view.
This chart shows the cohorts of users for analysis on the chart view. It helps to see the dynamic and is easier for reviewing long-term results.
The chart is set up as follows:
X-axis: Days of installation
Y-axis: ARPU in $ or any other currency
Assetario shows four lines on the chart by default: ARPU Day 3, ARPU Day 7, ARPU Day 15, Predicted ARPU Day 60.
If you want to see the demo, please, contact us through email: contact@assetario.com
This block includes , Day 60, Predicted ARPU Day 60, Day 30.
ARPU Predicted: It shows the predicted ARPU. A customer can find a couple of bold dots on it with the predictions. Usually, Assetario provides predictions for Day 30, Day 60 and Day 90. It depends on the amount of data you provide and your needs. Please, check the to find more details.
