> For the complete documentation index, see [llms.txt](https://docs.assetario.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.assetario.com/docs/best-practices/pltv-google-adwords.md).

# PLTV: Google Adwords

Google Adwords has many options on how you can optimize your UA activities and get better users into your application. It can be done automatically through `Google Ads API` or manually through your account UI. Assetario's predictions can be applied there as they will make your campaigns better optimized for high-spending users.  

You can find the step-by-step instructions for campaigns optimization in the links below:

1. [Offline conversion](/docs/best-practices/pltv-google-adwords/offline-conversions.md)