# PLTV: Google Adwords Google Adwords has many options on how you can optimize your UA activities and get better users into your application. It can be done automatically through `Google Ads API` or manually through your account UI. Assetario's predictions can be applied there as they will make your campaigns better optimized for high-spending users. You can find the step-by-step instructions for campaigns optimization in the links below: 1. [Offline conversion](/docs/best-practices/pltv-google-adwords/offline-conversions.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.assetario.com/docs/best-practices/pltv-google-adwords.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.